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One Idea. Everything You Need to Turn It Into a Post.
Every idea in The Content Source comes with more than a topic. You get the guidance to turn it into something relevant for your business.
You get the structure. You make it yours.
Here's exactly what one idea looks like: the strategy, caption, visual direction, call to action and Story idea.
For boutiques, salons, cafés, studios, service providers, and every small business with a front door.
You Have a Business to Run. Let’s Make Content One Less Thing to Worry About.
Digital download • 79-page guide • One-time purchase • Instant access
Stop staring at a blank screen, wondering what to post. The Content Source gives you 30 strategic, reusable content ideas, customizable captions, visual direction, and step-by-step guidance to help you create content for your business without starting from scratch every time.
Less planning. Less second-guessing. More time for the business you’re actually running.
The next time you sit down to create content, you could have 30 ideas and the guidance to turn them into something that works for your business. Start with one idea. Make it yours. Come back whenever you need another.
Created by a marketer. Built for small business owners.
Nearly 20 years of experience across professional marketing and small business ownership.
An idea isn't the same thing as a post.
Finding content ideas is easy. Turning them into posts that actually make sense for your business takes more work.
The Content Source helps you bridge that gap.
You Don’t Need to Become a Full-Time Content Creator to Market Your Business.
Coming up with an idea is only one part of creating content.
You still have to figure out what to say, how to make the idea relevant to your business, what the visual should be, how to end the post—and whether any of it is actually helping you market your business.
Suddenly, one post becomes another task that takes far longer than it should.
You need a strong starting point—and enough guidance to turn it into a post that sounds like you and makes sense for your business.
That’s what The Content Source gives you.
From “What Should I Post?” to a Post With a Purpose.
Step 1: Choose an idea
Open The Content Source and select one of the 30 content ideas that makes sense for your business today.
Step 2: Make it yours
Use the caption guidance, examples and visual direction to adapt the idea to your business, customers and brand.
Step 3: Create + Share
Put your post together, use the suggested call to action and move on to the next thing on your to-do list.
For boutiques, salons, cafés, studios, service providers, and every small business with a front door.
You Have a Business to Run. Let’s Make Content One Less Thing to Worry About.
Digital download • 79-page guide • One-time purchase • Instant access
Stop staring at a blank screen, wondering what to post. The Content Source gives you 30 strategic, reusable content ideas, customizable captions, visual direction, and step-by-step guidance to help you create content for your business without starting from scratch every time.
Less planning. Less second-guessing. More time for the business you’re actually running.
The next time you sit down to create content, you could have 30 ideas and the guidance to turn them into something that works for your business. Start with one idea. Make it yours. Come back whenever you need another.
Created by a marketer. Built for small business owners.
Nearly 20 years of experience across professional marketing and small business ownership.
30 Ideas. Far More Than 30 Posts.
The Content Source isn’t a 30-day content calendar you’ll use once and forget about. Its ideas are designed to be adapted to different products, customers, seasons, stories and moments in your business.
A post you use today can become something completely different the next time you return to it—because your business has something new to say. So when you reach the end, you don’t need another list of prompts.
Go back to the beginning, choose what fits your business now and make it yours again.
Hi, I’m Katie.
Built From Both Sides of Content Marketing
I spent a decade working in digital marketing, where I learned the strategy behind creating content with purpose.
Then I became a small-business owner myself—and for the past nine years, I’ve experienced marketing from a very different perspective.
I know what it’s like to understand that you should be showing up online while also having customers to serve, work to finish and a business to run.
I created The Content Source to bring those two perspectives together: sound marketing strategy made practical for the person who actually has to create the content.
Frequently
Asked Questions
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No. The 30 ideas are designed to be used at your own pace and reused again and again. Change the story, product, customer or example, and the same strategy can become an entirely new post.
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No — and that’s intentional. You’ll get the strategy, customizable caption, visual direction, call to action and Story idea, but you’ll create the final post using your own branding, photos and business details. The goal is content that still looks and sounds like you.
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The Content Source was designed to work across a wide range of businesses — from realtors, photographers and salons to boutiques, restaurants, makers and service-based businesses. Each idea can be adapted to fit what you sell and who you serve.
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No. You can create your content using whatever tools you already use. Canva is recommended because it makes it easy to create reusable, branded templates, but it isn’t required.
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You’ll receive The Content Source as a digital PDF, with 30 strategic content ideas plus supporting tools to help you plan, customize and create your content.
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Absolutely. That’s the point.
The Content Source isn’t meant to give you 30 posts and then send you looking for another 30. The strategies are designed to be refreshed with new topics, products, stories and examples so you can keep coming back to them.
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The Content Source is a digital PDF resource. You’ll receive access after purchase so you can start using it right away.
The Content Source is a digital product. All sales final.
You Don’t Have to Create Every Post From Scratch.
The next time you sit down to create content, you don’t have to start with a blank screen. Open The Content Source, choose an idea that fits your business, make it your own and start creating.
For boutiques, salons, cafés, studios, service providers, and every small business with a front door.
You Have a Business to Run. Let’s Make Content One Less Thing to Worry About.
Digital download • 79-page guide • One-time purchase • Instant access
Stop staring at a blank screen, wondering what to post. The Content Source gives you 30 strategic, reusable content ideas, customizable captions, visual direction, and step-by-step guidance to help you create content for your business without starting from scratch every time.
Less planning. Less second-guessing. More time for the business you’re actually running.
The next time you sit down to create content, you could have 30 ideas and the guidance to turn them into something that works for your business. Start with one idea. Make it yours. Come back whenever you need another.
Created by a marketer. Built for small business owners.
Nearly 20 years of experience across professional marketing and small business ownership.